All work
Work
Social media
Licensing is a hard subject to make stand out in a busy LinkedIn feed. I developed carousels to give people a reason to stop scrolling and swipe through, with each one building a single idea slide by slide so the post rewards attention and is easy to share with a colleague. Every graphic follows the same brand rules, so the feed looks like one company even as the topics change.
ITAA
Inside Software Licensing newsletter
My role: Launch, writing and cover design
Inside Software Licensing is a monthly LinkedIn newsletter for IT leaders and licensing practitioners, rounding up ITAA’s latest thinking on audits, renewals, governance and vendor strategy.
What I did
Launched the newsletter on ITAA’s LinkedIn page, giving the company a regular, subscribable channel that lands directly in its audience’s notifications.
Write each edition, turning the month’s articles into short summaries with the practical detail up front, so readers get value even if they don’t click through.
Design the cover for every edition in one consistent style, so each issue is instantly recognisable in the feed.
Outcome
The newsletter grew to nearly 700 subscribers, more than 650 of them in its first six months, building a direct line to the senior IT and procurement buyers ITAA wants to reach.
ITAA
Software Licensing Iceberg carousel
My role: Concept and design
Most organisations only manage the visible part of their licensing costs. One strong visual metaphor made that idea easy to grasp and worth passing on.
What I did
Designed a seven-slide carousel that follows the iceberg from what most companies see down to hidden costs and renewal risk, ending on what strong governance looks like.
Added a slide counter and a depth marker to every slide so readers always know where they are, encouraging them to swipe through to the end.
ITAA
Java licensing carousel
My role: Concept and design
The Java Licensing Playbook needed a way to reach people in their feed and make the risk feel real within a few swipes.
What I did
Designed a seven-slide carousel that builds the argument one step at a time, from ‘Java isn’t always free’ to a $990,000 a year example, ending on the playbook download.
Kept the tone and visuals consistent with the playbook and landing page so the whole campaign felt like one piece.
ITAA
Blog promotion graphics
My role: Design
Regular posts promoting new articles needed to look consistent without blending into one another.
What I did
Created a template with fixed positions for the label, headline, call to action and contact details, so new graphics could be produced quickly and stay on brand.
Gave each post its own image and colour treatment so the topic stood out and no two posts looked the same in the feed.
Some client details and figures have been left out or kept general to respect client and employer confidentiality.
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